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In This Issue
Join Your ACC Colleagues in the Next ACC Webinar
"Post-AAPEX Wrap-Up" Teleconversation Notes
Car Care Council Women's Board (WB) Announces 2009 Automotive Communications Awards (ACA) Winners
ACC 2010 Spring Conference - Registration Now Open!
ACC Board of Governors Nominations
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November 2009
Join Your ACC Colleagues in the Next ACC Webinar, "Demystifying Social Media - From a Strategic Marketing Perspective"
The next installment in the ACC Webinar series features a presentation by Johnathan Ressler, a specialist in assisting clients capitalize on the power of guerilla, stealth and entertainment marketing and social media. In "Demystifying Social Media - From a Strategic Marketing Perspective," Ressler will help attendees understand how brands can leverage social media to meet their objectives. This webinar is scheduled for Thursday, Dec. 10 at 2 p.m. EST. 

E-mail beatrice.livioco@aftermarket.org to register or call 240-333-1089.
"Post-AAPEX Wrap-Up" Teleconversation Notes
ACC held its second teleconversation Wednesday, Nov. 18, "Post-AAPEX Wrap-Up." Click here to view notes from this teleconversation.
 
The ACC Board is open to ideas for future ACC Teleconversations, so email your suggestions to ACC 2nd Vice President Tony Molla at tmolla@ase.com.
 
The next ACC teleconversation is scheduled for Wednesday, Jan. 7 at 2 p.m. EST, topic TBD. Details will be available soon on http://www.acc-online.org/.
Car Care Council Women's Board (WB) Announces 2009 Automotive Communications Awards (ACA) Winners
The Car Care Council Women's Board (WB) is pleased to announce the winners of the 2009 Automotive Communications Awards (ACA). The recipients were honored during the Women's Board reception, which took place Tues., Nov. 3, at the Sands Expo Center during the Automotive Aftermarket Products Expo (AAPEX).
 
The Automotive Communications Awards are sponsored by the Women's Board. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
 
Business-to-Consumer Awards
 
Television Commercial
Aftermarket Auto Parts Alliance, Inc.
"Deceased"
 
Radio Commercial
Tenneco, Inc.
Monroe Shocks "Just the Way It Is"
 
Print/Electronic Ad
Purolator Filters c/o Robert Bosch, LLC
"Commitment Issues"
 
Educational Article
Monroe Shocks & Struts
Monroe Shocks NAPS Article
 
Video News Release
AutoNetTV
"Differential Service"
 
Brochures, Booklets and Handouts
Affinia
Raybestos Police Brakes Brochure
 
Special Promotions & Promotional Events
NAPA Brakes
NAPA Brakes May Promotion
 
Car Care Clinics
Monroe Shocks & Struts
Monroe Shocks - Tenneco Technology Tour
 
Posters, Calendars & Other Collateral Materials
Robert Bosch, LLC
"Performance Art"
 
Public Relations Efforts
NASCAR Automotive Group
"Pennies for Wessa"
 
Web site
NASCAR Automotive Group
Ultimate NASCAR Performance Makeover Sweepstakes
 
Other - Educational Video
Tenneco Automotive
Monroe Shocks "Wedding" Consumer Safety Video
 
Business-to-Business Awards
 
Print Ad to Distribution/Retail Audience
DENSO Sales California, Inc.
DENSO First Time Fit "Lifestyle" Ad Campaign
 
Print Ad to Technician/Repair Audience
Tenneco, Inc.
Monroe Brakes 2009 Trade Ad Campaign
 
Print Ad - Best Use of Graphic
SMP Intermotor™ Brand
"Now Available in America"
 
Print Ad - Best Use of Copy
Federal-Mogul Corporation
Fel-Pro Ancillary Gaskets Ad
 
Corporate Image Campaign
NAPA Brakes
NAPA Brakes Ultra Premium Campaign
 
Co-op/Partnering Campaign
Affinia
2009 Raybestos Safety Center         
 
Training Materials
Federal-Mogul Corporation
Carter Diagnostic Video
 
Magazine Article- Technical
Activant Solutions Inc.
Activant Report
 
Magazine Article - General Market/Special Interest
MACS Worldwide
ACtion Magazine Spanish Issue
 
Newsletter to Customer or External Audience
Federal-Mogul Corporation
Fel-Pro Engine of the Month
 
Logo Design/Usage
Federal-Mogul Corporation
Drive Smart Logo
 
Web Site
KYB America LLC
KYB Web Site
 
Merchandising
NAPA Brakes
NAPA Brakes Adaptive One Canadian Direct Mail
 
Special Promotion
Affinia
Raybestos Chassis Master Technician Promotion
 
Best PR Effort
Tenneco, Inc.
Tenneco Brands HTML Campaign
 
Packaging
Affinia
Raybestos Police Pads Packaging
 
Best Application of "Be Car Care Aware" Campaign/Logo
Lauren Fix,The Car Coach
Fox News Interview with Neil Cavuto
 
Best-in-Show Awards, sponsored by ACC
 
Best-in-Show, Business-to-Consumer, Public Relations Efforts
NASCAR Automotive Group
"Pennies for Wessa"
 
Best-in-Show, Business-to-Business, Web Site
KYB America LLC
KYB Web Site
 
Organized by the Car Care Council Women's Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2009 sponsors include: Tenneco, SKF, Mitchell 1, Four Seasons, Automotive Communication Council, Maximum Marketing Services and Mobile Air Conditioning Society (MACS) Worldwide.
ACC 2010 Spring Conference - Registration Now Open!
Register today for the ACC 2010 Spring Conference being held April 7-8, at the Palmer House Hotel in Chicago, Ill.
 
Some topics to be addressed include:
  • Where advertising is headed in the next decade
  • Social Networking: How businesses can use and are using Twitter and Facebook
  • How to run an affective sales driving promotion
  • Discussion Topic: print publication vs. online digital magazine
  • Shop owners panel discussion
Click here to register. For more information, visit http://www.acc-online.org.
ACC Board of Governors Nominations
Would you like to be a candidate for consideration to serve on the ACC Board of Governors, or do you know of an outstanding ACC member that you would like to see as a member of the board? If so, please submit the name to Beatrice Livioco at beatrice.livioco@aftermarket.org, or call 240-333-1089. Nominees for two-year board terms will be selected via member vote during the ACC 2010 spring meeting, April 7-8 at the Palmer House Hotel in Chicago, Ill.