| Did You Know? |
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In 1941, the year of ACC's inception, a giant smoker in a Times Square spectacular put up by Artkraft-Straus began blowing five-foot-wide smoke rings (created by steam from Consolidated Edison Co.) every 4 seconds to promote Camel cigarettes. Designed by Douglas Leigh, the sign continued on until 1966, attracting attention as the figure changed from time to time, becoming variously a soldier, sailor, marine, or, finally, a civilian. |
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| Join Your ACC Colleagues for the First in a Series of Webinars! |
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ACC is pleased to announce a series of Webinars, launching its first on Thursday, Sept. 24 at 2 p.m. EST and will feature Steve Roberts, vice president, Green Canary Consulting. Roberts will explain "greenwashing" and how marketing professionals can respond. You'll learn why green messages proliferate the market, insight into the "green" consumer, how to spot and avoid "greenwashing" and when and how to leverage being green.
Details on participating in this Webinar will be available at a later date. Keep checking http://www.acc-online.org for details. |
| "Trade Show Marketing" Teleconversation Notes |
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The first-ever ACC teleconversation was held Wednesday, Aug. 26 on "Trade Show Marketing." Click here to view notes from this teleconversation.
The ACC Board is open to ideas for future ACC Teleconversations, so email your suggestions to ACC 2nd Vice President Tony Molla at tmolla@ase.com.
The next ACC teleconversation is scheduled for Wednesday, Nov. 18 at 2 p.m. EST on "Post-AAPEX Wrap-up." Details will be available soon on http://www.acc-online.org/. |
| 2009 Automotive Communications Awards (ACA) - Deadline Extended! |
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The deadline for entries to the 2009 Automotive Communications Awards (ACA) has been extended to Wednesday, Sept. 16! Click here to download the entry form.
The Car Care Council Women's Board and the Automotive Communication Council (ACC) applaud those companies and agencies that provide automotive information to consumers and the trade professionals who interact with them on a daily basis. Whether it be through outstanding advertising, marketing, merchandising and/or effective PR, these two organizations would like to recognize their efforts through the ACA competition.
For the second year running, two best-in-show (Business-to-Consumer and Business-to-Business) awards will be announced and presented along with all ACA winners, during the WB reception at AAPEX on Tuesday, Nov. 3 in Las Vegas, Nev.
Entries for the 2009 Automotive Communications Awards are now due by Wednesday, Sept. 16. Click here for the entry form. For more questions about entries, submission format and additional information, contact Beatrice Livioco at 301-654-6664 or e-mail beatrice.livioco@aftermarket.org. For information on the awards program and past winners, go to http://www.carcare.org/aca_awards. |
| ACC 2010 Spring Conference |
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Mark your calendars for the ACC 2010 Spring Conference being held April 6-8, 2010 at the Palmer House hotel in Chicago, Ill.
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| Efficiency Brief for AAPEX Exhibitors |
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During these tough economic times, many challenges face exhibitors attending AAPEX, but there are many ways that suppliers can improve their AAPEX ROI. AAIA has gathered information from W.T. Glasgow, Inc., Freeman Decorating, WhirlyPig Design, International Association of Exhibits and Events (IAEE) and the Center for Exhibit Industry Research (CEIR) to provide ideas to help exhibitors save money. Click here to view the Efficiency Brief for AAPEX Exhibitors.
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| Register for the AIA Product and Marketing Awards Program at AAPEX by Sept. 14 and Get Free Pre-Show Publicity |
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All AAIA member exhibitors with products and marketing programs for import cars or trucks are invited to participate in the prestigious AIA Industry Awards Program at AAPEX. Discover how the AIA Industry Awards Program can help attract import buyers to your products in AIA's high-traffic display area located near the entrance to the Sands Upper Lobby from the Venetian. Registration is open for this unique program, which is now in its 21st year and is a separate program from the AAPEX New Product and Packaging showcases. Awards are provided in seven categories, ranging from best overall import aftermarket product and best new product for import cars or trucks to best new packaging and Web site presentation of products for import vehicles.
Click here for the program details and entry form.
Special pre-show publicity in the October issues of Counterman and ImportCar magazines is available for those companies that submit entries by the Sept. 14, 2009 registration date. The fee for entries received by Sept. 14 is just $140 per entry ($190 per entry after that date).
The AIA Product Awards Program offers entrants the chance for great exposure before, during and after AAPEX. All entries will have AAPEX-long exposure in the AIA Industry Awards Display Area and year-long exposure for photos of all entries on the AIA Web site, www.aiaglobal.org. The awards will be presented at a Nov. 3 press briefing and award recipients are honored at the Nov. 4 AIA Luncheon and Awards Program. A special post-AAPEX full-page trade press advertisement will salute award winners. Winning entrants will be able to maximize their awards in year-round advertising and marketing campaigns. Plus, of course, the free pre-show publicity advantages of registering by Sept. 14, 2009.
Read what industry leaders have to say about the AIA Industry Awards:
"It was a great honor for a smaller company such as ours to win the Best New Product for Import Car or Truck Award. This really shows that the AIA Industry Awards Program offers equal opportunities to participating companies of allsizes." - Fred Kubo, Nitoma, Inc.
"Two years ago Bosal Exhaust was honored at the AIA Awards Program. We have always believed our products to be superior, but winning this award from AIA meant that an independent panel of industry experts agreed with us. This type of validation is only possible from other aftermarket professionals, and the AIA Awards Program can provide you with this opportunity." - Pat Suiter, Bosal Exhaust
"Effective communications is more important than ever in today's complex automotive aftermarket. The AIA Industry Awards Program honors those companies whose work in marketing and communications exemplifies the very best in creativity, planning and execution. This AIA Award is dedicated to recognizing excellence and is truly one of a kind." - Pam Krebs, Robert Bosch LLC
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| Car Care Event Preparation Tips |
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You don't have to wait until April (National Car Care Month) or October (Fall Car Care Month) to get involved with the "Be Car Care Aware" consumer education campaign. Each month, the Car Care Council provides month-by-month suggestions for ways to participate in your industry's consumer education campaign by hosting your own vehicle check-up event.
Click here to read September's Event Preparation Tips. |
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