ACC Annual Conference 2023: ACC Mix Tape ’23 Set to Inspire Automotive Aftermarket Industry Professionals, Last Chance for Discounted Registration!

AUSTIN, TX, [3/29/23] — The Automotive Communications Council (ACC) is excited to announce the ACC Annual Conference 2023: ACC Mix Tape ’23, taking place April 25-27, 2023, at the Sheraton Austin Hotel at the Capitol in Austin, Texas. This premier event for marketing and communication professionals in the automotive aftermarket industry promises a dynamic lineup of speakers, workshops, and networking opportunities, all centered around the theme “ACC Mix Tape ’23”.

The conference kicks off with a launch gathering at the YETI Flagship Store on Tuesday, April 25, followed by two full days of engaging presentations and discussions led by industry experts. Featured speakers include Georgianne Dickey of NTN Bearing Corporation, Darrah Rachman from Meta, Laurel Caes and Jacqueline Kiple of John Deere, Jeff Roach of SRC, John C. Washbish of Aftermarket Auto Parts Alliance, Inc., Lauren Driver of Tik Tok, Lance Bolt of AutoNet TV, Donna Wagner of ASE Foundation, Shawn Collins of EXTEND GROUP, Preston Lewis of OMYF, and Jim Merle of Babcox Media.

Attendees will have the opportunity to participate in interactive sessions covering a wide range of topics, such as state-of-the-industry trends, leveraging video and artificial intelligence, addressing the technician shortage, marketing on TikTok, and developing effective leadership skills. The event also includes exciting tours and off-site experiences, including theChive Tour and Austin Duck Adventures.

This year’s conference is supported by a diverse group of sponsors, including ASE, AutoNet TV, Babcox Media, BCA Bearings, EXTEND GROUP, and MotoRad. Their generous contributions have made it possible for the ACC Annual Conference 2023 to provide attendees with valuable insights and resources for taking their careers in the automotive aftermarket to new heights.

The Sheraton Austin Hotel at the Capitol, conveniently located off I-35 in Downtown’s east, offers easy access to the University of Texas campus and the Texas State Capitol. With its vibrant music scene and status as the hometown of some of the biggest names in digital marketing, Austin is the perfect backdrop for the ACC Mix Tape ’23 theme.

“As the industry continues to evolve, it is essential that we stay ahead of the curve and collaborate. I am thrilled to bring the brightest minds in the automotive aftermarket together to discuss the latest trends and technologies in communications. I look forward to a productive conference that will advance the industry and drive us forward into the future. This year’s conference would not be possible without the generous support of our sponsors, I cannot thank them enough for their continued support. John McGrane – President of ACC and Director of Marketing at Acme Manufacturing.”

Take advantage of $50 off registration through March 31st. For more information on the event, including registration details and a full conference agenda, visit

About the Automotive Communications Council (ACC) The Automotive Communications Council is a professional organization committed to promoting excellence in marketing and communications within the automotive aftermarket industry. Through conferences, webinars, and networking opportunities, ACC brings together marketing and communication professionals to share best practices, learn about industry trends, and develop valuable relationships with their peers.

Media Contact:

John McGrane