Austin-inspired event unveiled new strategy based on member engagement, functional learning tracks and peer mentoring
EDWARDS, Mo. – April 21, 2015 – The Automotive Communication Council (ACC) successfully combined education and cultural experiences at its 2015 annual conference, held April 14-16 in Austin, Texas. The event included keynote automotive marketing speakers and provided an introduction to the council’s five new “learning tracks.” The meeting also featured an interactive presentation by Thomas Gimbel, General Manager of the legendary “Austin City Limits,” at Austin’s historic Maggie Mae’s.
“Our event created an open environment for mentoring, networking and taking in some once-in-a-lifetime experiences,”
Nearly a dozen speakers provided actionable insights into topics including event marketing, promotional strategies, video marketing, targeted promotions through data analytics and a look into iATN, the world’s largest technician forum. A technician panel, comprised of three shop owners from Austin, provided members with a Q&A opportunity with those making buying decisions. This year’s uniquely Austin networking opportunities included an evening river cruise, highlighted by the flight of 1.2 million bats — the largest urban bat colony in the world — from Congress Street Bridge.
A new highlight of the meeting was the introduction of ACC’s new “learning tracks” for members. The track concept is designed to engage and mentor ACC members while supporting and growing the council, which is uniquely operated by its membership. The learning tracks provide opportunities for members to lend their professional expertise to the management and operations of ACC, in the fields of communications, meetings & events, membership, data analytics and strategy/management.
At the conclusion of the event, the ACC made a small but positive impact on the local community. Throughout the conference, attendees collected their unused complimentary toiletries from the hotel, and donated the supplies to the ARCH homeless shelter in downtown Austin.