About ACC
The ACC engages marketing and communications professionals in the Automotive Aftermarket Industry.
ACC History and Commitment to Education
Founded in 1941, the Automotive Communications Council is the oldest continuously operating council in the aftermarket. Although our roots are in the aftermarket, today our membership extends throughout the broad automotive industry. The ACC has always been a proud supporter of education, providing a scholarship fund for a marketing/communication student with an interest in the automotive market. Our involvement with the Automotive Communications Awards has kept members abreast of the best marketing and communications campaigns in the industry. Members of the ACC serve as judges for these prestigious industry awards, gaining great insight into new ideas and best practices. Our educational Webinars give attendees an opportunity to learn about the latest trends in traditional marketing, social media, and other web-based marketing initiatives.
The Automotive Communications Council (ACC) engages marketing and communications professionals in the Automotive Aftermarket Industry. We provide a unique forum for learning and professional development, achieved through idea sharing, collaboration, and networking with like-minded individuals.
Our dynamic membership, representing aftermarket suppliers, distributors, retailers, and service providers, allows us to participate in our industry’s continued growth. We actively engage our members to help the ACC a successful organization through peer mentoring, educational offerings, webinar courses, and our annual conference to provide additional learning and networking opportunities.
Positioning Statement
The Automotive Communications Council (ACC) engages marketing and communications professionals in the Automotive Aftermarket Industry. We provide a unique forum for learning and professional development, achieved through idea sharing, collaboration, and networking with like-minded individuals.
Our Mission
Empowering automotive communications professionals to innovate, grow, and connect within a trusted community that champions excellence and inclusivity in the automotive industry.
Our Vision
To shape the future of automotive communications with a foundation of unity, creativity, and excellence, inspiring our community to lead the industry’s transformation and growth.
Our Non Negotiables
Community & Camaraderie
We foster a supportive and collaborative environment where members form lasting connections, share knowledge, and uplift
each other, reinforcing our mission to create a unified platform for professional growth and innovation.
Empowerment & Personal Growth
We empower our members to take initiative, embrace leadership roles, and pursue personal and professional development. This value supports our mission to foster a nurturing environment for growth and aligns with our vision of an industry-led by skilled, confident professionals.
Learning & Innovation
We are committed to fostering continuous learning and embracing innovation. This value is at the heart of our mission to provide a forum for professional development and ensures that we stay at the forefront of industry advancements.
Inclusivity & Diversity
We embrace and celebrate each member’s unique backgrounds, perspectives, and talents. Our dedication to inclusivity and diversity
enriches our community, drives creative solutions, and reflects our vision of a dynamic, multifaceted industry.
Trust & Integrity
We uphold the highest honesty and ethical conduct standards in all our interactions. Our commitment to trust and integrity ensures
transparent and principled decision-making, aligning with our vision to lead the industry with credibility and respect.
Membership
ACC membership is valuable and rewarding for marketing & communications professionals in all phases of their careers and all industry segments. Whether you’re working for an agency, manufacturer, distributor, OEM, program group, media channel, or other industry-related company, the ACC will engage, inspire, and bring you together with other marketing & communication professionals in our great industry.
Recent News
Automotive Communications Council Calls for Nominations for the 2025 ACC IMPACT Award
FOR IMMEDIATE RELEASE Automotive Communications Council Calls for Nominations for the 2025 ACC IMPACT Award Washington, DC – [Date] – The Automotive Communications Council (ACC) is now accepting nominations for the prestigious ACC IMPACT Award, recognizing individuals...
Upcoming Events
Testimonials
The networking element of ACC membership is extremely valuable to me. The ACC has introduced me to other automotive industry marketing professionals in a setting (annual conference) that allows us to comfortably share our challenges and successes and learn from each other. I have always learned something new at the conferences, and I especially enjoy the technicians’ panel discussions. They have provided great insight into what types of marketing are most likely to appeal to these customers and ultimately be the most successful.
Building connections across the industry in the same field as you is completely invaluable. Over the past years I’ve been able to use the network I’ve built through ACC to help me break through walls and drive better decisions for my organization. I’ve found nothing that compares to ACC."
Your competition is likely attending the annual ACC conference and gaining critical and insightful knowledge into your market, customers, and prospects, if you are not attending the conference, you are playing from behind!
Join ACC
Join ACC
Welcome to the Automotive Communications Council (ACC), a forum for learning and professional development focused on current and emerging marketing practices, and the longest-running organization in the auto care industry. Along with the opportunities and benefits that membership provides, we believe you will find the programs and activities innovative and a reflection of the shared interests and ideas of the membership.
Questions About Joining ACC?