A Case for Pubic (Whoops!) Mistakes

A Case for Pubic (Whoops!) Mistakes

By Jacki Lutz Sensata, Head of Global Marketing and Communications ACC 2018-2019 President As marketing communication professionals, in general, we are responsible for a lot of moving parts, every single day. Whether as a team or an individual, it is extremely easy to...
Connecting with Your Audience

Connecting with Your Audience

By Monika LaPrete, ACC Board Member Marketing Communications Director, CRP Industries Inc. Every marketer wants to make a meaningful connection with their target audience.  But how exactly do you “Connect and Hold ‘Em”?  Once you make the connection does it drive...
View from the Conference – Day 2 Afternoon

View from the Conference – Day 2 Afternoon

ACC Blog Day 2 Afternoon Sessions Shawn Collins, Founder And CEO Of The EXTEND GROUP It’s 1:45 p.m. on day number two of #acc2019 and Georgianne Dickey from NTN Bearing Corporation welcomes everyone back from a very Texas connected bar-b-que networking luncheon. Jim...
View from the Conference – Day 2 Morning

View from the Conference – Day 2 Morning

ACC Annual Conference Blog, Day 2 Morning Brooke Regalado, Student, Northwood University, ACC Scholarship Winner Wednesday morning was full of information, tips and motivating calls to action. Ernie Perich was the first presenter of the day, and he started our day by...
View from the Conference – Day 1 Afternoon

View from the Conference – Day 1 Afternoon

ACC Annual Conference Blog – Day 1 Afternoon Session Patrick Cronin, Marketing Communications Specialist, NTN Bearing Corporation Of America The first day of the 2019 ACC Annual Conference featured a variety of marketing professionals representing the automotive...
View from the Conference – Day 1 Morning

View from the Conference – Day 1 Morning

ACC Blog Day 1, Morning Sessions Sarah Chavey, Marketing Coordinator, Aftermarket Auto Parts Alliance About 40 automotive marketing professionals kicked off the 2019 Automotive Communications Council conference Tuesday by sharing some of their funniest — and most...
View from the Conference – Kick Off

View from the Conference – Kick Off

ACC Annual Conference Blog Sara Longardner, Communications Manager, MANN+HUMMEL Steps away from The Alamo, in a tucked-away courtyard, we gathered to celebrate the 2019 opening reception of the annual Automotive Communications Council (ACC).  Warm sun, friendly...