- To support and promote high standards in Advertising and Communication for professionalism in the Automotive industry.
- To expect that members will conduct themselves according to the standards of business ethics as established by their employers.
- To serve as a resource to other council members.
- To serve as a forum for the free exchange of ideas and assure all members have equal opportunity to express their views.
- To refrain from conducting or soliciting business with ACC members during ACC functions.