How’s Business: State of the Industry (Remix)

A mainstay of the ACC Annual Conference for many years, the How’s Business session will be the opening act of the 2023 conference. And while the How’s Business format may be familiar to return attendees, this year’s session will feature ACC fixture Georgianne Dickey’s remix of the session. Attendees can expect a lively group discussion on the state of the industry to help set the stage for the rest of the ACC Mix Tape!

Enhancing visibility and consumer connection with video, messaging, and AI

Leaning into consumer behavior trends and Artificial Intelligence enhancements, businesses can establish meaningful customer relationships and achieve sustainable growth in an ever-evolving landscape of customer expectations.

Seeding the Future: Our Tech Transformation

We embrace an innovative mindset making global transformation possible. And we’ve been doing it since 1837. We’re changing the world by developing technology for our customers responsible for sustainably feeding and building future generations.

Omnichannel Overdrive: Activating the New Aftermarket Shopper

With softening consumer spending hitting some categories and whispers of recession becoming a louder roar, most marketers are expecting a tougher market ahead through 2023. Meanwhile, the global pandemic has brought consumers to a merged e-commerce and retail shopping state, where omnichannel shopping (across DTC e-com, Amazon, and brick-and-mortar stores) has blurred the lines in how and where they shop, creating a new automotive aftermarket consumer journey. What should automotive aftermarket marketers do now to prepare for softening spending? And how can automotive marketing teams invest in the right areas and conquest the competition in this new omnichannel shopping environment? Jeff Roach, the Chief Strategy Officer of automotive aftermarket agency SCS, will reveal the results of their recent national shopping study, and discuss specific tactics that aftermarket marketers can consider now to drive retail performance.

John C. Washbish, Vice President of Sales and Marketing

JC’s Mix Tape

Put on the headphones and crank up the volume as you experience the soundtrack of a unique industry personality. JC will share intimate stories of being the child of an industry icon and share an insider’s perspective on how creative leadership can take a team to the next level in this amazing industry we call the aftermarket.

theChive Tour

theCHIVE is home to the best funny, viral, and interesting photos from around the world. With over 10,000 unique photo galleries and over 500,000 photos, theCHIVE.com is The World’s Largest Photo Entertainment Website.

Austin Duck Adventures

Austin Duck Adventures offers an amphibious tour that includes tours of downtown Austin and beautiful Lake Austin in UNSINKABLE, US coast guard inspected, Hydra Terra vehicles. Austin Duck Adventures is Austin’s best tour with 75 minutes of sightseeing that includes Historic Sixth Street, the State Capitol Building, the Governor’s Mansion, and Lake Austin.

Cooper’s Old Time Pit Bar-B-Que is honored to be the ‘Best Of The Best’ in the barbecue business and home of the original World Famous “Big Chop.” The Wootan & Cooper Family has provided its World Famous Pit Barbecue to hundreds of thousands of hungry diners over the years at its family-owned and operated restaurant.

Lance Boldt, Co-founder and VP of Production Development

Can We Shoot Here?

In a surprisingly short time, we’ve gone from “use video to help your (fill in the blank) stand out” to “how to make your video stand out in a sea of videos.”

In this session, we’ll discuss the video landscape, pertinent results from AutoNetTV’s 2020 motorist survey, the critical role of pre-production, and how to leverage your budget significantly.

Eating an Elephant: How the ASE Education is taking a bite out of the technician shortage one school at a time.

The technician shortage is nothing new. But in recent years, it has skyrocketed to one of our industry’s biggest issues. Learn how ASE Education Foundation works with schools and industry to recruit, train, retain, and support the development of entry-level technicians and how you and your company can get involved.

Auto Marketing on TikTok: Driving in the fun lane.

Learn how TikTok is enabling automotive brands to connect with users and decision-makers in an era of unparalleled disruption.

5 Voices Unplugged

Every type of person has the ability to be an effective leader; however, they might not know how to use their natural strengths to lead others. We all have a leadership voice, and although it’s the key to being an effective leader, unlocking it and understanding it can be difficult. The 5 Voices Bootcamp is designed to assist each individual in discovering what their natural voice is and how to use it properly.

Know Your Audience: One Year Later

At the 2022 ACC Conference, Jim Merle presented “Know Your Audience,” which discussed the shifting media landscape among a target audience of shop owners, technicians, and service advisors. For 2023, “Know Your Audience: One Year Later” will focus on the continued shift in media consumption habits and include audience research nuggets uncovered by Babcox Media’s 2023 ShopOwner Market Survey.