By: Jennifer Holland ACC Board Member Director of Marketing for ASE When you think about what B2C marketing is, at its core its really about brand building. The goal is to build loyalty to your brand and keep them coming back for more. So how is this accomplished?...
By: Meagan Moody, ACC Immediate Past -President Marketing Communications Manager for ZF Aftermarket Many people have commented about how our industry can get stuck. We tend to do things the way that they’ve always been done. So, I get stuck in the box. Do you?...
By: Georgianne Dickey ACC Vice-President NTN Bearing, Senior Manager of Product & Marketing Communications If you are like me, you have a customer base in Canada. It would make sense since 90% of Canada’s population lives within 100 miles of the US border,...
By Jake Spencer Marketing Communications Barolin & Spencer ACC Board Member Ten years ago, it felt like we had reached a new high point in terms of marketing capabilities. SEO and SEM jumped onto the radar of online retailers and one of the most common...
By Georgianne Dickey Senior Manager of Product and Marketing Communications NTN Bearing Corporation of America ACC Board Member Powerful Content Strategy. We all want one. We all need one if we are going to survive. Future leaders and consumers around the globe are...
According to Forbes, social media is considered the single most effective way to reach audiences. People use social media for many different reasons; to express themselves, stay connected with friends and family and catch up on news and pop culture. With an extensive...
By Jacki Lutz Head of Marketing and Communications – Global Aftermarket Schrader Performance Sensors a brand of Sensata Technologies ACC Vice-President Have you ever watched a witty commercial or seen a clever ad that is so perfectly memorable and informative...
By Brian Jungmann Automotive Communications Specialist SKF USA, Inc. ACC Board Member A difficult part of marketing in today’s competitive and price-driven landscape is engaging the end user while staying competitive in the marketplace. The question will arise...
Engaging marketing and communications professionals in the Automotive Industry through peer mentoring, idea sharing, collaboration, networking and idea sharing with like-minded professionals.
