The Value of Integrated B-to-B Marketing
By: Jim Merle ACC Board Member Group Publisher for Babcox Media, Brake & Front End, ImportCar, Underhood Service, ShopOwner, Servicio Automotriz, Tomorrow’s Tech Integrated B-to-B marketing can take many shapes and forms. For this blog, I thought to focus on the...
5 Tips for Business to Consumer Marketing Success
By: Jennifer Holland ACC Board Member Director of Marketing for ASE When you think about what B2C marketing is, at its core its really about brand building. The goal is to build loyalty to your brand and keep them coming back for more. So how is this accomplished?...
Design Thinking
By: Meagan Moody, ACC Immediate Past -President Marketing Communications Manager for ZF Aftermarket Many people have commented about how our industry can get stuck. We tend to do things the way that they’ve always been done. So, I get stuck in the box. Do you?...
Marketing Across Borders
By: Georgianne Dickey ACC Vice-President NTN Bearing, Senior Manager of Product & Marketing Communications If you are like me, you have a customer base in Canada. It would make sense since 90% of Canada’s population lives within 100 miles of the US border,...
Applications and Trends in Digital Media Marketing
By Jake Spencer Marketing Communications Barolin & Spencer ACC Board Member Ten years ago, it felt like we had reached a new high point in terms of marketing capabilities. SEO and SEM jumped onto the radar of online retailers and one of the most common...
Powerful Content Strategy
By Georgianne Dickey Senior Manager of Product and Marketing Communications NTN Bearing Corporation of America ACC Board Member Powerful Content Strategy. We all want one. We all need one if we are going to survive. Future leaders and consumers around the globe are...