ACC FAST TRACK EVENT: Social Selling isn’t just for Sales

Social Selling isn’t just for Sales: Social Selling Communication Tactics Marketing Masterminds Leverage

Social Selling Communication Tactics Marketing Masterminds Leverage

Speaker: Heather King – Director of Marketing, JohnDow Industries, Inc.

Social selling, a common social media sales strategy, is likely hitting your LinkedIn mailbox (maybe even as you read this). Even if you or your business isn’t looking for new products or services, you can still take a page out of this sales playbook to push your brand, grow your network and create meaningful connections throughout the automotive aftermarket.

I’ll help explain:

• What social selling is and why it’s even a thing
• Understanding what Personal Branding is and how to leverage this fancy marketing tactic
• How to effectively grow your network without being creepy or coming off salesy
• The secret powers of content sharing

About Heather King:
Heather King is the Director of Marketing at JohnDow Industries where she leads the vision and strategy of the JohnDow brand and its affiliated divisions. Heather has over 10 years of B2B marketing and mass communication experience across multiple industries including the last five years in the automotive aftermarket repair industry.