Nothing is more powerful than an idea whose time has come. Experience a revolutionary shift in the auto repair service industry with the transformative power of intentional language. Aftermarket podcast pioneer Carm Capriotto unveils “The Rise of the Mechanical and Technology Specialist,” a refined approach to internal dialogue and outward-facing professionalism. Join Carm, a passionate advocate for industry evolution, as he shares the story behind this initiative. Learn how this language shift can elevate your team's professionalism in a high-technology, ever-changing landscape, foster exceptional client experiences, and strengthen your shop’s reputation. This is your opportunity to bring those words to life in your business. Adopting this approach will elevate how we think about continuing education, staffing, culture, and team growth. Words matter. Professionalism matters. Clean matters. Experience matters. The time for this declaration is now. Carm has presented this transformative concept to the ASE Board of Governors, Ford Motor Company’s Service Engineering Operations, and many other conferences across North America. It's your turn to be part of this critical paradigm shift. Zoom Link: https://us06web.zoom.us/j/84382543397